WYW is our signature copywriting and psychology program designed to help you nail your messaging, and write copy that generates you qualified leads and converts through our approach that blends psychology and design-thinking.

The experience itself is unique in the sense you get to choose you want to best consume it. Majority of our students prefer to join live (hello extra accountability) over 12-weeks, with weekly mentoring and support calls. However, you are also able to complete it self-paced first, and join in on future live calls (12-week calls happens twice a year) – you have full control!

As soon as you join, you’ll unlock instant access to the hero curriculum. Your first live group mentoring call with Anita will be on the 21st of October, and every alternative week, we have a “get-it-done” session where you will get support and feedback from Wordfetti strategists. All sessions are recorded.

And as a WYW Alumni, you’ll also unlock access to ALL future live mentoring calls, which means there are NO ongoing fees.

Great question! WYW has been primarily designed for 3 key audiences:

1. Those that are about to launch their biz: and want to get it right.
2. Those that are a few things in the biz game: but realise that they do not yet have a solid brand foundation (e.g. voice, message, words) to be able to propel their business.
3. Copywriters and marketers (incl those that work in-house for a brand): who want to increase their ability to earn, or deliver better results for their organisation, or for their clients.

One of the biggest elements (based on what our alumni have told us) truly sets WYW apart is the fact it is not only a “copywriting and psychology course” but it helps you really get clarity, of who you are, and be able to communicate the value of what you do in a way that is DIFFERENT

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